Smart and Club Monaco

Objective: have an authentic and unconventional presence at fashion week to promote the brand amongst its core demographic.

Strategy: we facilitated a fashion retail partnership with like-minded brand, Club Monaco to create an integrated campaign that included a guerilla style traveling trunk show during NY fashion week, a week-long in store activation featuring custom co-branded window displays and smart cars displayed on the sales floor.

Results: generated massive word of mouth buzz and media exposure, experienced by more than 371,450 target consumers. The guerrilla style travelling trunk show was so successful we replicated it in 5 major cities.