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Holbrook Gold Collection Launch by Oakley with Shaun White

Objective: create an engaging in-store event to launch the Shaun White Gold Collection at the flagship Sunglass Hut store in Manhattan

Strategy: create a platform to bring to life Shaun White’s inspiration for the collection — Holbrook, AZ. We transformed a sterile retail space in to a stylized environment that immersed consumers into a Holbrook experience. We created an experience where consumers could engage directly with Shaun White in the form of a digital photo booth that featured real-time social media feeds

Results: increased Sunglass Hut’s Facebook ‘Likes’ by 13,000, Oakley’s by 7,000 and Shaun White’s by 3,000.